Events & Seminars
For some businesses, capitalizing on Digital marketing can often seem complex. With rapidly changing technologies and an abundance of choices, determining what the right approach for your business is can quickly become a challenge. We’ve built a best-in-class expertise in digital advertising that meets the specific needs of small & medium size businesses in Canada.
Our FREE Seminars provide information and tools needed to get the most out of digital advertising. Each session gives an overview of trends, as well as concrete examples on how to make digital marketing work for a business.
We want to help you be found on the web and stand out from the competition, so that you can grow your business even more.
Learn how to make Digital marketing work for you. View the seminar webcast replay
Harness the power of Online Marketing
Digital marketing has moved into the mainstream and the opportunity to leverage this channel has never been better. Doing it right starts with an understanding of where your customers are and how they behave on line. In this session you will learn the fundamentals of Search Marketing, you will gain insight into how users behave online and you will learn how to maximize your on line presence.
The session is broken down into these 3 key areas:
- How consumers behave online
- The fundamentals of Search Marketing
- How to ensure customers find you
Speakers
Darby Sieben
Director, Business Development, Yellow Pages Group.
His extensive experience in online marketing helped fuel the growth of Yellow Pages Group’s web and mobile services. Darby lead negotiations that resulted in recent partnerships with new media platforms such as Twitter, FourSquare and Skype. In addition, he has negotiated relationships with the leading digital companies such as Google, Microsoft, Yahoo, AOL and Sympatico. Darby is the recipient of many distinctions and awards and was chosen as being part of “Top 40 Canadian Online Marketers of 2009, from Click Weekly, an online publication targeting business executives.
See presentation summaryConsumer trends are changing, impacting SME's marketing strategies in more ways than before. Darby will walk through some of these new trends in consumer behaviour and the types of activities SME's should undertake to ensure they continue to best reach their potential clients in a changing multimedia marketplace
Bill Barnes
VP Business Development, Mediative
Bill is a marketing veteran who has been in the marketing, advertising and promotion industry for over 20 years, the last 12 of which have been focused on Search Marketing. He co-founded Enquiro along with Gord Hotchkiss in 1999. He is passionate about helping companies succeed in Search.
See presentation summaryHaving a good online strategy starts with an understanding of where your customers are and how they behave online. Where do people look? Where do they click? Bill Barnes will talk about the fundamentals of Search Marketing.
Harness the power of Online Marketing
Digital marketing has moved into the mainstream and the opportunity to leverage this channel has never been better. Doing it right starts with an understanding of where your customers are and how they behave on line. In this session you will learn the fundamentals of Search Marketing, you will gain insight into how users behave online and you will learn how to maximize your on line presence.
The session is broken down into these 3 key areas:
- How consumers behave online
- The fundamentals of Search Marketing
- How to ensure customers find you
Speakers
Darby Sieben
Director, Business Development, Yellow Pages Group.
His extensive experience in online marketing helped fuel the growth of Yellow Pages Group’s web and mobile services. Darby lead negotiations that resulted in recent partnerships with new media platforms such as Twitter, FourSquare and Skype. In addition, he has negotiated relationships with the leading digital companies such as Google, Microsoft, Yahoo, AOL and Sympatico. Darby is the recipient of many distinctions and awards and was chosen as being part of “Top 40 Canadian Online Marketers of 2009, from Click Weekly, an online publication targeting business executives.
See presentation summaryConsumer trends are changing, impacting SME's marketing strategies in more ways than before. Darby will walk through some of these new trends in consumer behaviour and the types of activities SME's should undertake to ensure they continue to best reach their potential clients in a changing multimedia marketplaceBill Barnes
VP Business Development, Mediative
Bill is a marketing veteran who has been in the marketing, advertising and promotion industry for over 20 years, the last 12 of which have been focused on Search Marketing. He co-founded Enquiro along with Gord Hotchkiss in 1999. He is passionate about helping companies succeed in Search.
See presentation summaryHaving a good online strategy starts with an understanding of where your customers are and how they behave online. Where do people look? Where do they click? Bill Barnes will talk about the fundamentals of Search Marketing.
Harness the power of Online Marketing
Digital marketing has moved into the mainstream and the opportunity to leverage this channel has never been better. Doing it right starts with an understanding of where your customers are and how they behave on line. In this session you will learn the fundamentals of Search Marketing, you will gain insight into how users behave online and you will learn how to maximize your on line presence.
The session is broken down into these 3 key areas:
- How consumers behave online
- The fundamentals of Search Marketing
- How to ensure customers find you
Speakers
Tracy Smith
Vice-President, Performance Marketing & Go-To-Market, Yellow Pages Group
In this role, Mr. Smith has built an in-house performance marketing team and led the strategic development and launch of a performance-based solutions line, including services such as Search Engine Marketing (SEM) and Search Engine Optimization (SEO). He also implemented enhanced customer reporting and introduced a new web analytics solution.
See presentation summaryConsumer trends are changing, impacting SME's marketing strategies in more ways than before. Tracy will walk through some of these new trends in consumer behaviour and the types of activities SME's should undertake to ensure they continue to best reach their potential clients in a changing multimedia marketplaceBill Barnes
VP Business Development, Mediative
Bill is a marketing veteran who has been in the marketing, advertising and promotion industry for over 20 years, the last 12 of which have been focused on Search Marketing. He co-founded Enquiro along with Gord Hotchkiss in 1999. He is passionate about helping companies succeed in Search.
See presentation summaryHaving a good online strategy starts with an understanding of where your customers are and how they behave online. Where do people look? Where do they click? Bill Barnes will talk about the fundamentals of Search Marketing.
Harness the power of Online Marketing
Digital marketing has moved into the mainstream and the opportunity to leverage this channel has never been better. Doing it right starts with an understanding of where your customers are and how they behave on line. In this session you will learn the fundamentals of Search Marketing, you will gain insight into how users behave online and you will learn how to maximize your on line presence.
The session is broken down into these 3 key areas:
- How consumers behave online
- The fundamentals of Search Marketing
- How to ensure customers find you
Speakers
Tracy Smith
Vice-President, Performance Marketing & Go-To-Market, Yellow Pages Group
In this role, Mr. Smith has built an in-house performance marketing team and led the strategic development and launch of a performance-based solutions line, including services such as Search Engine Marketing (SEM) and Search Engine Optimization (SEO). He also implemented enhanced customer reporting and introduced a new web analytics solution.
See presentation summaryConsumer trends are changing, impacting SME's marketing strategies in more ways than before. Tracy will walk through some of these new trends in consumer behaviour and the types of activities SME's should undertake to ensure they continue to best reach their potential clients in a changing multimedia marketplaceBill Barnes
VP Business Development, Mediative
Bill is a marketing veteran who has been in the marketing, advertising and promotion industry for over 20 years, the last 12 of which have been focused on Search Marketing. He co-founded Enquiro along with Gord Hotchkiss in 1999. He is passionate about helping companies succeed in Search.
See presentation summaryHaving a good online strategy starts with an understanding of where your customers are and how they behave online. Where do people look? Where do they click? Bill Barnes will talk about the fundamentals of Search Marketing.
Harness the power of Online Marketing
Digital marketing has moved into the mainstream and the opportunity to leverage this channel has never been better. Doing it right starts with an understanding of where your customers are and how they behave on line. In this session you will learn the fundamentals of Search Marketing, you will gain insight into how users behave online and you will learn how to maximize your on line presence.
The session is broken down into these 3 key areas:
- How consumers behave online
- The fundamentals of Search Marketing
- How to ensure customers find you
Speakers
Tracy Smith
Vice-President, Performance Marketing & Go-To-Market, Yellow Pages Group
In this role, Mr. Smith has built an in-house performance marketing team and led the strategic development and launch of a performance-based solutions line, including services such as Search Engine Marketing (SEM) and Search Engine Optimization (SEO). He also implemented enhanced customer reporting and introduced a new web analytics solution.
See presentation summaryConsumer trends are changing, impacting SME's marketing strategies in more ways than before. Tracy will walk through some of these new trends in consumer behaviour and the types of activities SME's should undertake to ensure they continue to best reach their potential clients in a changing multimedia marketplaceBill Barnes
VP Business Development, Mediative
Bill is a marketing veteran who has been in the marketing, advertising and promotion industry for over 20 years, the last 12 of which have been focused on Search Marketing. He co-founded Enquiro along with Gord Hotchkiss in 1999. He is passionate about helping companies succeed in Search.
See presentation summaryHaving a good online strategy starts with an understanding of where your customers are and how they behave online. Where do people look? Where do they click? Bill Barnes will talk about the fundamentals of Search Marketing.
