1. Website Solutions
Q: What does my Website Solution include?
A: With a Yellow Pages Website Solution you get a complete package. Everything you need to put your business online is included.
All of our Website Solutions include the following:
- Marketing Consultation: We help you define the main purpose of your website and the areas of focus
- Information Gathering: We compile information about your business based on an initial conversation and the content that may already be available through our Yellow Pages network. Any additional material you can provide us (photos, video, descriptive text) is also gathered.
- Website Design: We build a high quality, user-friendly and search engine-friendly website based on your business needs.
- Domain Registration : We help you choose a domain name and take care of the domain registration (or transfer) for FREE
- E-mail: We create customized and professional email boxes for FREE
- Hosting: All hosting fees (website and e-mail) are INCLUDED
- Technical Support : We provide 24/7 technical support with no restrictions
- Creative Services : We offer you the opportunity to update the information on your website at any time
Q: Yellow Pages Website Solutions are 'Search Engine friendly'. What does this mean?
A: A goal of any website is to appear in search engine results when someone is looking for information that your website can provide. Search engines such as Google, Yahoo! and Bing have established general principles and guidelines that help them recognize the information on your site. Having your website recognized by a search engine is a critical step to having your information appear in a search result.
When creating any of our Yellow Pages Website Solutions, we follow these guidelines to help optimize your website and make it easy for the search engines to find you.
While any optimization technique can never guarantee your ranking by a search engine, following these principles significantly helps in getting your website recognized.
For more opportunities to enhance your website's search engine optimization, we also offer additional Search Engine Solutions. Please contact your Yellow Pages Media Account Consultation for more information on a solution that is right for you.
2. Domain Name
Q: What is a domain name?
A: A domain name is the website's address. For example, www.mybusiness.ca
Q: How do I create a domain name for my website?
A: A domain name is included in your Yellow Pages Website Solution.
We will complete the domain registration process for you based on your requested domain preferences.
Q: What if the domain name I want to register is not available?
A: Unfortunately, we don´t control a domain name's availability.
If the domain name you wish to register is not available, your Account Agent will help you find another domain name that is available.
Q: I already have a registered domain name. Can I use it for my new website?
A: No. This feature will be available in 2012.
Q: What if I want to have more than one domain name?
A: Additional domain names can be redirected to the website we create for you.
3. Website Hosting
Q: What is the service level agreement for hosting?
A: We guarantee your website will be available online 99% of the time.
If, in a rare situation, you are not able to view your website online, please call our 24/7 technical support at 1 888-603-6863.
4. Emails
Q: How do I set up my new email addresses?
A: During the initial consultation with your website Account Agent, you will be asked for the email addresses you would like created.
Q: Can a new email address be created after the initial consultation?
A: Yes. You may request the creation of a new email address at any time while you have your website. Simply contact our website team at 1-855-332-7483 or by email at multimedia@ypg.com.
Q: I've heard of an email alias. What is it and how does it work?
A: An email alias looks like a regular email address, but is directed to a different email box.
For example, your may ask your customers to write to contact@mybusiness.ca (alias name) or services@mybusiness.ca (alias name) depending on their enquiry.
However, to make managing email easier for you, both of those alias emails may be directed to one central email box at owner@mybusiness.ca (real email address).
In this example, if you wish to check for new email from contact@mybusiness.ca, you will log in to the owner@mybusiness.ca email account.
You can use both the alias and the real email address to send emails, but all replies will be received in your real email account.
Q: Can you create alias emails too?
A: Yes. You may request the creation of an alias email address at any time while you have your website.
Simply contact our website team at 1 888-603-6863 or by email at multimedia@ypg.com.
Q: Do aliases count toward the email addresses included in my website solution?
A: No. For example, if you want the alias contact@mybusiness.ca and owner@mybusiness.ca, this counts as only one email address.
5. Website Building Process
Q: Will I need to be involved while my website is being created?
A: Yes. Our main goal is to create a website that meets your expectations and suits your needs.
Since you know your business best, your input is extremely valuable throughout the website building process.
Starting with the initial phone consultation, we will ask you questions to better understand your business and capture your preferences of design, colours, and overall look and feel.
You will also be asked to provide other content such as photos, videos or text describing your business to incorporate into your website.
Once the website is created we will ask for your feedback before providing your final approval.
Q: How is content created for my website?
A: You are responsible for providing the content you wish to see displayed on your website.
This includes pictures, videos or any written text that describes your business.
If you don´t have images or pictures, we will include stock photos on your website.
If you have also purchased one of our video options, our video production team will contact you to schedule time for your video shoot or gather photos for a montage.
Q: I purchased a bilingual website. Will my content process be different?
A: A bilingual website doubles the number of pages your website would normally have.
For example, if you purchased a Web Pro solution, you have up to 10 pages in English and 10 pages in French to display your information.
The colours, look and feel, and page structure will be exactly the same in both languages.
You are responsible for providing the content you wish displayed on your website in both languages.
Q: What happens if I want more pages or another feature added to my website?
A: If you have not yet used the maximum number of pages or features included in your current website solution,
you may contact our website team at any time to make the change. To reach the website team, please contact directly by phone 1-855-332-7483 (8am-5pm) or email at multimedia@ypg.com.
If your current website solution has already reached its maximum content, please contact your Yellow Pages Media Account Consultant to consider other website options that may better fit your needs.
Q: What if I´m not able to provide my input or feedback during the time you request it?
A: We understand that you run a business and may not always be available. At each step of the building process, we will try to reach you 3 times and will leave a message if you are not available.
You can also reach us directly by phone 1-855-332-7483 (8am-5pm) or email at multimedia@ypg.com at a time that is convenient for you.
If we are not able to contact you, we won´t let you miss opportunities. If we have completed the initial consultation we will publish your website with the content available so far.
Should you wish to make changes or additions you can contact us at any time by phone 1-855-332-7483 (8am-5pm) or email at multimedia@ypg.com.
In situations where you have not yet chosen your domain name or transferred your current domain name, we will create a temporary domain for you.
We will change your website address to your final domain name as soon as the situation is resolved.
6. Content Support
Q: What are my creative services hours for?
A: All Yellow Pages Website Solutions include hours of free creative services time.
These hours give you access to our Creative Services team to keep your website current with updates throughout the year.
Here are some examples of what can be done:
| Type of Change | Category | Examples | Average Creative Services Time * |
|---|---|---|---|
| Content | Picture | Add or remove a single picture Swap, resize, crop, or convert picture file type |
15 min |
| Video | Add or remove a video | 15 min | |
| Text | Update text Update Account Information |
15 min | |
| Add / Remove text | 2-3 hours | ||
| Look & Feel | Layout and background | Change colour, font, background, Move text / media | 2-3 hours |
| Structure | Page structure | Change page layout (wireframe) | 4-5 hours |
| Tab | Change tab name Add or remove a tab |
15 min |
* All requests are different. The average creative services time shown is an estimate for reference only.
Q: Who should I contact to use my creative services hours?
A: To make changes to your website, please call us at 1-855-332-7483 (8am-5pm) or email us at multimedia@ypg.com.
Q: How much time will my website changes take?
A: All change requests are different. Depending on the simplicity of the change, updates may take anywhere from 15 minutes to a few hours.
Q: Can I carry over my unused creative services support hours to the following term of my purchase?
A: No. Creative services support hours may only be used during the current term.
7. Technical Support
Q: What should I do if there is a technical issue with my website or email?
A: Technical support is available 24/7. If you experience a technical issue, please call our support team at 1-855-332-7483.
Q: How long will it take to resolve my technical issue?
A: We commit to resolving all technical issues within 8 hours of being notified.
8. Websites & Trademarks
Q : How do I know if I have the right to put certain logos or photos on my website?
A : Here are some simple rules to follow:
For photos you have taken yourself:
Make sure people who are visible in the picture, have given you their explicit consent to appear on your website.
For pictures you find on the internet:
If you have bought the picture, you have also purchased the right to use it. However, it is important to understand the contractual agreement and clauses involved with the acquisition. Your right to use the photo may change depending on the context in which you use it.
If you managed to receive the picture for free, you must ensure that the photos are free to use.
For logos:
If you wish to show the logos of your business associates on your website, verify the terms listed in the contract you have with these companies. The contract should specify whether you have the right to use their trademark. If you do not have a contract, you probably do not have the right to use their logo. Regardless, make sure you contact the company before using their trademark on your website.
1. General
Q: Are these reports available to everyone?
A: Yellow Pages Analytics reports are available, at no charge, to all customers who have any one or more of the online paid products with YPG such as Website, SEM, Local Presence, Local Leader, Local Leader Plus, Sponsored Placement (includes Call Tracking), and Guaranteed Sponsored Placement (includes Call Tracking). SEO is not currently reported on Yellow Pages Analytics but will be included in the future.
Q: How do I register?
A: Yellow Pages Analytics reports are kept secure and are only available to the owner of the business, approved persons from the business, and agents of YPG. Merchants wishing to get access to their reports must first complete a one-time, simple registration process with a valid email address at the following URL: https://myreports.yellowpages.ca/register
Note: As an additional security precaution we will require verification by email.
Q: How do I get access to the reports?
A: First, you must complete the one-time, simple registration process. Once you have completed the registration, you will be able to access your reports securely by logging in at:https://myreports.yellowpages.ca
Q: Why can’t I get access to the reports?
A: If you have a paid online product with Yellow Pages, and you have successfully completed the one-time, simple registration process at https://myreports.yellowpages.ca/register, there is no reason why you cannot access your reports by logging in at https://myreports.yellowpages.ca. If you are having trouble seeing your report, please contact your Media Account Consultant or call Client Services at 1-877-909-YELO (9356) with the error message you see. Please note we have regular scheduled maintenance that may also affect access from time to time.
Q: How do I login?
A: If you have successfully completed the one-time, simple registration process at https://myreports.yellowpages.ca/register, then go to https://myreports.yellowpages.ca and login with either your “Username” or “Email Address” and the “Password” you used during the registration process.
Q: What do I do if I get an error message?
A: Please follow the instructions provided on the error message. If you continue to see the message, please contact your Media Account Consultant or call Client Services at 1-877-909-YELO (9356) and tell them what error message you saw. Please note we have regular scheduled maintenance that may also affect access from time to time.
Q: How often are the reports updated?
A: With Yellow Pages Analytics, data will be reported on in near real-time, which could mean a difference of only hours. The benefit for you is that every time you login you’ll be continually given the most up-to-date data on the performance of your advertising solution.
Q: How can I improve my results?
A: There are many ways to improve the results of your advertising investment. You should regularly review your results with your Media Account Consultant who will be able to advise you on ways to improve your results and increase the return on your investment. Also, with Yellow Pages 360° Solution, Yellow Pages Group offers a complete suite of products and services that will help your business get found by more customers. Yellow Pages 360° Solution includes web sites, online marketing solutions, mobile placement and targeted print advertising. Find out how to maximize your visibility and get a solid return on your marketing investments by contacting your Media Account Consultant.
Q: What kind of browser/computer do I need to view these reports?
A: Yellow Pages Analytics is optimized for any computer running Internet Explorer 7 & 8, Firefox 3, Chrome and Safari.
Q: Can I view these reports on my mobile device/tablet?
A: Yes you can view your Yellow Pages Analytics on most mobile devices; however, be aware that the interface is not currently optimized for mobile devices.
Q: What are impressions?
A: Impressions are the number of potential times your online listing was displayed to a customer.
Q: How can impressions help me?
A: Yellow Pages impressions are better than regular search results. An impression means potential buyers have seen your business details and the various ways to contact you. Find out where your listing is showing up by category, keywords and locations, so you know your highest potential markets. Be placed higher for better results.
Q: What are clicks?
A: Clicks are the number of times a customer showed interest in your business profile by clicking on various elements of your Yellow Pages listing or website.
Q: How can clicks help me?
A: Yellow Pages clicks mean that you are grabbing the attention of your potential customer with interactive content that can be found on your Yellow Pages profile page or website. From social features, maps, videos, to ratings and reviews, customers are always looking for content. Find out what attracted your potential customers to your business.
Q: What are calls?
A: Calls are the number of customer calls made using your dedicated Yellow Pages tracking number.
Q: How can call tracking help me?
A: Your Yellow Pages call tracking number can be set-up to specifically track the call activity generated from your Yellow Pages advertising solution. With call tracking, you get to know exactly how effective your advertisement is in delivering leads by phone. Get to know important call details to help you manage your busiest times. Find out who called, when they called, and whether you were able to answer.
Q: What are visits?
A: Visits are the number of customers who saw your Yellow Pages business profile page or website.
Q: What do the visits mean to my business?
A: Get to know what types of buyers are visiting your Yellow Pages profile page or website. Find out what they clicked on, where they are from, and most importantly how they are finding you (by keyword, search engine, YP.ca, etc.)--important details to ensure you are found where they are looking.
Q: I have questions about my report, what should I do?
A: If you have any questions please contact your Media Account Consultant or call Client Services at 1-877-909-YELO (9356).
1. Fraudulent solicitations
Yellow Pages Group (YPG) reminds businesses to beware of fraudulent directory advertising solicitations. There is only one legitimate Yellow Pages™ directory in Canada and YPG is the exclusive owner of the Yellow Pages™ brand and Walking Fingers™ logo and design in the country.
To get some advice and tips to help identify fraudulent solicitation and bogus bills from companies falsely posing as YPG, consult the following guide.
